We sell what we can support
A product enters the catalogue only when our desk can answer questions about it in all six languages. That is why the catalogue is short.
Who we are
Noltra Trading L.L.C is headquartered in Dubai and works across the Middle East and Asia-Pacific. We do two things: we publish our own suite of digital safety apps, and we take other companies' software into these markets properly — localized, fairly priced, and supported from a desk in the same part of the world rather than eight time zones away.
Most software reaches this part of the world as an afterthought. The interface is translated by a machine, the price is a currency conversion of a US number, and support is a ticket queue eight time zones away that replies while the customer is asleep. Renewal rates show what customers make of that.
We were founded in 2022 on a narrower idea: pick a region, learn it, and do the unglamorous work. That means price lists negotiated per market, interface and documentation translated by people who speak the language, and a support desk that opens when the region wakes up rather than when a head office does.
The suite we publish came out of the same observation. The security software a household in this region actually needs — a private connection on hotel Wi-Fi, a filter on the family router, a password vault that a grandparent can use — was being sold as an enterprise product with enterprise pricing. So we built the consumer version and priced it for the market.
A product enters the catalogue only when our desk can answer questions about it in all six languages. That is why the catalogue is short.
Every price, term and renewal condition is on the product page before checkout. There is no quote-only consumer pricing and no discount that requires a phone call.
We hold the order, the email address it goes to, and nothing else. We do not profile customers, and we have nothing to sell to an advertiser.
When we distribute someone else's software, the customer's first line of support is us. Escalating to the publisher is our job, not the customer's.
The information a partner, a customer or a bank will ask for, in one place.
Buy in a couple of minutes, or write to us first. Both are fine.